Tim Horton’s has always had a special spot in its corporate heart for kids. It’s been a sponsor of the Special Olympics for years. And this time around, it set a yet another fundraising record with it’s an-nual special doughnut campaign!
It says something extraordinary about our crazy – often troubled – times, that something as simple as a doughnut can mean so much to so many. But Tim Hor-ton’s manages to raise successive record amounts year after year in support of Special Olympics Canada (SOC), with it’s Special Olympics Doughnut promotion.
They’re all-in!
Sounds impressive in itself, but even more so when you realize, the campaign runs for only a 3-day blitz, January 31 through February 2! And Horton’s do-nates 100 percent of the proceeds from sales of its special sinker – not just a portion – to the cause.
“Tim Horton’s has been a proud partner of Special Olympics Canada since 2016,” the official SOC partnership website en-larges. “[…] from sponsoring programs [like] ActiveStart and FUNdamentals, to sending gift cards to Special Olympics activities across the country, supporting National Games and of course, creating a Special Olympics doughnut to raise funds and awareness for the movement.”
Broad-spectrum community involvement
‘In 2024, Tim’s guests helped us raise an amazing $44.1 million through our various charitable init-iatives like Camp Day, Smile Cookie, Holiday Smile Cookie, the Orange Sprinkle Donut campaign, and of course, Special Olympics Donuts,” notes Horton’s President, Axel Schwan. “We’re looking forward to partnering again with our guests this year to create a big impact through each of these campaigns.”
My take
Almost since its beginnings, in 1964, Tim Horton’s has sponsored a wide variety of kids’ programs in communities across Canada and at the national level. Last year alone, Tim’s raised an across-the-board total of $44.1 million for its charitable causes…
~ Maggie J.