In what might be one of the food world’s most poignant acts of cooperation and conciliation ever, Oscar Mayer – the Hot Dog Giant – is making an unprecedented gesture to unite meat and veggie lovers…
It’s a great idea. Will tempt more dog lovers than ever before to try a quality veggie product. And will ensure there’s always a suitable dog in the house for every veggie dinner guest who shows up.
Nothing overlooked…
Let me me first observe that Oscar and his test kitchen associates have – before focusing on any other marketing material – have ensured that the contents of the special pack are all arranged in such as way as to avoid cross-contamination between products. Bravo, Oscar!
You get a total of 12 Dogs – which includes 4 of the aforementioned OM’s Not Hot Dog veggie tube steaks and 8 regular, 100 percent all-beef dogs.
Exclusive initial release…
The EveryBun Pack will be available initially exclusively at pop-up Wienermobile events in New York, Los Angeles, Chicago, Boston, and Dallas, while supplies last. However… “Pending a positive initial response from fans, Oscar Mayer will release the packs nationwide…” Oscar said, in a statement.
“With plant-based eating becoming more popular, we wanted to provide one easy, delicious solution for all, no matter what’s in the bun,” Anna James, brand manager for Oscar Mayer, added.
My take
This is just the latest in a series of creative, innovative Hot Dog promos from OM that have followed, one on another, through the summer.
Which ever way you swing – meat or veggie – I think we can all agree that Oscar is making summer more fun for all Dog lovers!
(Details at the official web page.)
~ Maggie J.