If you follow the obesity crisis, the output of the ‘learned study’ machine, and official, ‘ex-pert’ recommendations, you’ll know that the standard prescription to control weight is ‘eat less, exercise more…’ MDs are now saying, ‘One size does not fit all!’Read More →
About the only time the average person hears about Creatine is when the doctor glances at the results of their annual check-up lab tests. And it’s usually declared ‘Okay’. But what is Creatine, anyway? And are you actually getting enough? Probably not!Read More →
Is there anything Coffee – with its abundant flavonols – can’t do? Maybe not! Researchers claim that one – three cups of regular, black coffee in the morning can prolong your life significantly. But they’re still trying to figure out HOW…Read More →
General Mills – low-key – announced three ‘fancy’ variants of Cheerios disappeared from its product roster last week. How low-key? Even an official company spokesperson reached by ABC News couldn’t immediately tell the reporter why!Read More →
Kraft\Heinz and General foods have made a crucial decision: They’re committing to get rid of all artificial food colourings in their pro-ducts by 2027… But are they really just getting ahead of the issue rather than actually deal-ing with it?Read More →
It’s been a tough few years for Joey Chestnut – perhaps the most famous, competitive eating champion on official record. He lad a lock on the annual Nathan’s July 4 Hot Dog contest until he got dumped a couple of years ago… But now he’s back.Read More →
There may be no better way to gauge con-sumer temperament than to hold a contest. Let them tell you what they want, rather than taking the risk of guessing. Which is exactly what Lay’s did in its recent Do Us A Flavour showdown…Read More →
It could be a major step forward in the eternal struggle to keep fruits and veggies fresh on the trip from field to fridge. And no fridge re-quired in some cases! But success will hinge on one key factor: Will farmers, wholesalers and store staff do their duty?Read More →