My long-suffering sister and fellow Chef, Erin, asked me why I’ve been writing so many posts to this blog around McDonald’s. The answer is simple: They’re the biggest Burger Chain and the most desperate to preserve their precarious share of a market niche that’s ready to break…Read More →
Call it Chapter 37 in the Menu Madness Saga. Or, ‘Why do we need this?’ McDonald’s is selling Deep-Fried, Breaded Cheese Curd in the Cheese Capital of America, Wisconsin. But isn’t this one just a re-tread of something old and familiar, and already passé as a Bar Finger-Food staple?Read More →
A loopy lady in Japan decided to make a video about what it looks like to eat 10,000 calories of Japanese McDonald’s Food. We don.t know how long she took to eat it all, but we assume she took breaks. Still, I wondered what 10,000 calories of our McFood looks like…Read More →
I’ve been hammering the Fast Food vendors – particularly the Burger giants – about their ever-more-desperate attempts to raise their profiles above the competition and somehow grab a larger piece of the action. But I’m taking a break, today, in the spirit of the Holidays…Read More →
Saskatchewan Premier Brad Wall picked a bun fight with A&W earlier this week when he Tweeted that he’s discovered the Burger chain’s Beef is not 100 per cent Canadian, let alone 100 per cent from Saskatchewan. He seemed to think that’s a crime, or at least a reason to shame the company…Read More →
I’m sitting here, trying to write some serious material but half my attention is on the TV across the room where I’m watching preparations for the annual Macy’s Thanksgiving Day Parade in Manhattan. Nevertheless, I do have some menu suggestions for all my American friends!Read More →
McDonald’s has announced it will roll out touch-screen ordering kiosks and table service at all its 14,000 U.S. locations over the coming year. McD’s says it has no hard-and-fast timetable for the conversion, but it does seem eager to make the change and scoop the opposition…Read More →
Even though OREO may be the world’s most iconic factory-made Cookie, it appears it is not immune to the pressure of competition in an ever-more-crowded market niche. So what do you do to expand your brand’s reach and boost sales? You invade another, neighbouring market niche…Read More →