Here’s one for you… Could it be true, as has occurred to me, that the Fast Food pendulum hit one apex of its swing this past year, and is now is gliding back toward the other extreme in a flood of equally nutty ‘inspirations’ that would otherwise never occur to marketing and test kitchen types?
Back to the grind… And I don’t mean Coffee deals! The Fast Food news is filled with specials on Sandwiches that are returning for a limited time – or coming permanently – to menus across the U.S. The star by far is, collectively, competitors to the Chick-Fil-A and Popeye’s neo-faves launched last year…
Didn’t I, just yesterday, question the sanity of marketing gurus of a major Fast Food chain for their latest brilliant idea to generate buzz about their brand and elevate COVID-19 lock down life a little from its current place in ‘the pits’? Now, I find that one group of ad guys went totally overboard…
The guys who invented the Stuffed Crust Pizza (well, their precursors did) have come up with a new way to glorify the Pizza and keep their brand image above the crowd, just when you thought they had run out of clever, new marketing ideas. But it still shows their desperation…
I had a number of subjects I considered post-worthy after surveying my usual tip-sheet’ food new sources. But one took the cake as the overall most fun and – in a backward sort of way – one of the most creative. Burger King Brazil surveyed its fans on how they felt about the year 2020…
All of a sudden, with the week after New Years comes a deafening silence on the Fast Food Front. Just a few weak voices trying to get your attention by changing up their value menu and combo deals. I can hardly believe that the mass marketing moguls of the industry have basically declared defeat…