This Pizza chain ‘Combats Holiday Food Fatigue’, the news release headline shouts. But with Pizza Gravy? That’s right. Boston Pizza is selling canned ‘Pizza’-flavoured gravy. It’s really a charity drive to benefit Food Banks Canada…
“Not everyone loves holiday food, but everyone sure loves pizza,” the release goes on to explain. “Pizza Gravy is a bold new pantry staple that combines the rich, savoury goodness of gravy with the unmistakable flavour of BP pizza sauce. It’s everything Canadians need to save their holiday dinners…”
Shaking things up
According to new national survey results, holiday food fatigue is real, and it’s hitting Canadians hard. While 67 percent of Canadians crown gravy the true star of their holiday meal, three in five are look-ing to make room for fresh flavours. “The classics may stick around, but Canadians are craving something new, and Pizza Gravy is here to shake things up.”
“Canadians clearly love their gravy, but we think they love pizza more,” says Niels van Oyen, Director of Marketing at Boston Pizza International. “And that’s where Boston Pizza thought – why not give them both: a gravy that makes your holiday feast taste more like your favourite slice. It’s unique and a little unexpected, just like the conversation starter your uncle drops at the dinner table during the holidays.”
What it is…
Pizza Gravy is officially described as, “a bold, delicious twist on festive comfort food, made to revive your leftovers, spark dinner table debates, and give the holidays a flavour upgrade from coast to coast. It’s the Holi-Break Canadians (and their taste buds) didn’t know they needed, but certainly deserve.”
My take
I agree that we all need a break from the Holiday ‘sameness’. But I truly feel there are better ways to attain that goal. Try new recipes. New Holiday sides. New spices and herbs for the Turkey. And by all means try my newstalgic take on classic stuffing. Am I clairvoyant? I’ve been pushing my unique stuffing recipe – with smoked oysters and crumbled sausage meat – for years…
But (equally) seriously: Do pick up a can (or jar, depending on where you live) of Boston Pizza’s Pizza Gravy. You might not want to use it with your Christmas Turkey. It might, actually, go best as an an adjunct to even a hot dip beside your NewYear’s Day Game Day nibbles.
But it’s for a good cause. It’s available now for $9.99 (plus tax and shipping) at www.pizzagravy.ca, while supplies last. A portion of the proceeds from each jar will support Food Banks Canada.
~ Maggie J.