Tim Horton’s annual 2025 Smile Cookie Campaign raised a new record, in support of community causes across the Great White North. It’s just about the oldest community fundraiser of its kind in Canada after the United Way…
‘We’re so grateful for the outpouring of support for this year’s Smile Cookie campaign from Tim’s guests across Ca-nada. Thanks to your incredible gener-osity we topped our previous Smile Cookie record,” bubbles Axel Schwan, President of Tim Hortons.
Last year’s Smile Cookie take was an amazing (C)$18+ million. This year, the total was in excess of (C)$ 22 million.
The beneficiaries of the Smile Campaign come in all sizes, and often focus on the needs of our children.
Volunters make it happen…
“A huge thanks to every single Tim Hortons restaurant owner, team mem-ber and volunteer, who collectively helped to bake and hand-decorate millions and millions of cookies,” Schwan gives credit where it’s emply due. “Your dedication and enthusiasm represents the kind of deep care for our local communities that Canadians can rely on from Tim Hortons.”
A tradition since 1996
“Since the first-ever Smile Cookie campaign in 1996,” the official news release tell us, “the annual charitable campaign has raised a total of more than $151 million for charities and community groups, which are selected every year by Tim Hortons restaurant owners. Recipients include local hospitals, community care organizations, food banks and schools.”
Read all about it!
For a full list of local charities and community groups benefiting from Tim Hortons annual Smile Cookie campaign, visit www.timhortons.ca/smile-cookie…
~ Maggie J.