SPAM Poke Bowl - © SPAM website

SPAM Fans Rally For Maui Wildfire Relief

You’ll no doubt recall the wildfire that devastated a large portion of the Hawaiian island of Maui. On top of a mega-donation of product by Hormel Foods, the folks who make the legendary product, SPAM fans have have pitched in to help…

SPAM Kabobs - © SPAM websiteSPAM, Pineapple, Red Pepper Kabobs: Also featuring Red Onion and Baby Zucchini…

A Hormel news release sets the scene: “When the August wildfires first broke out on the island of Maui, the team behind the SPAM® brand responded with a donation of cash and product with a retail value of more than $1,000,000 to directly help those impacted by the devastation. The donation included more than five truckloads of SPAM® products — totaling over 264,000 cans — to help feed people in need.”

More to it than that

They’ve also been selling a special commemorative ‘SPAM Loves Maui’ t-shirt at the product website. And SPAM fans have crowded round in support. More than 5,000 shirts were sold within the first 48 hours. That’s totalled more than $160,000 thus far. All proceeds are donated to Maui Relief.

“We have an incredible fan base and knew they would want to help support the people of Maui with us,” said Jennesa Kinscher, Senior Brand Manager of the SPAM® brand. “We have the best fans around, so it should be no surprise that they showed up in such a large and meaningful way. We are beyond grateful to get to make this donation on their behalf.”

A historical relationship

Says the news release: “The SPAM® brand team cherishes its special relationship with the people of Hawaii, a community that consumes more than 7 million cans of SPAM® products every year, more than any other U.S. state. The genesis of the islanders’ love for SPAM® products dates back to World War II, when the luncheon meat was served to GIs. By the end of the war, SPAM® products were a part of the local culture and today remain a popular comfort food.”

Eat SPAM like a Hawaiian

Hormel’s SPAM website lists more than a dozen authentic Hawaiian SPAM recipes, many contributed by Hawaiian cooks. Among the top choices…

Classic SPAM SandwichSPAM, pineapple and American (Processed) cheese.

SPAM, Pineapple and Red Pepper Kabobs – Just what it says, plus onion chunks.

SPAM Hawaiian Pizza – Classic Hawaiian Pizza, but with SPAM instead of ham.

SPAM Manapua – Dough Balls stuffed with a savoury, SPAM-based filling.

SPAM Poké Bowl – Hawaii’s traditional meat-salad snack/entrée. With SPAM instead of seafood. (See photo, top of page.)

SPAM Loco Moco – SPAM, egg and rice breakfast dish.

Whatever else you may say…

… About SPAM, given its dietetic notoriety and chequered history, you have to admit that maker Hormel and SPAM fans have some of the biggest hearts in the Foodsphere…

~ Maggie J.