This is a history-making day – of sorts – for KFC Canada. The world’s largest Fried Chicken chain is conducting a public test of its new Plant-based Chicken menu items, and the company is looking for feedback from its fans. Thing is, it’s for one day only, and you have to be in Mississauga…
KFC Canada’s new Plant-based Chicken products. If you live in northern
Mississauga, Ontario, hustle out there this morning for a
very limited time chance to taste them!
KFC recently announced it was preparing to launch Plant-based Chicken products as part of its ongoing efforts to attract a wider audience.
“We believe the Colonel’s famous finger lickin’ good taste should have no boundaries,” said Sam Redman, Chief Marketing Officer, KFC Canada, in a news release. “So we’ve created several craveable plant-based options for Canadian’s looking for a meat-free meal.”
What have they got?
For now, there’s a faux Chicken Breast and Popcorn Chicken ‘nuggets’, made by Canadian Lightlife Plant-based Foods. Curiously, KFC USA has partnered with Lightlife competitor Beyond Foods in the States for its Plant-based Chicken rollout. I wonder how similar (or vastly diffedrent) the two sets of products will taste and chew?
Anyway.
During the limited test release, KFCs’ Plant-Based Fried Chicken sandwich (available in regular or spicy) will be available for $6.99 or in a meal starting at only $8.99, and the Plant-Based Fried Popcorn Chicken bucket is available starting at $3.99. Better yet, fans can try both the plant-based Sandwich and Popcorn Chicken options by selecting a meal for one option for $10.99 (includes Fries, Salad and a 355ml can of Lime Bubbly).
Lightlife is just thrilled
“This is a landmark moment for Lightlife. We’re proud to join forces with KFC to bring Canadians a plant-based chicken with incredible taste,” said Dan Curtin, President and CEO of Greenleaf Foods, SPC, the owner of Lightlife. “With pioneering partners like KFC, we can make plant-based foods more broadly available to the growing number of consumers seeking the option on the go.”
Lightlife is described as, “a leading plant-based protein brand whose broad portfolio of products is available in retailers such as Metro, Loblaws, Sobeys, Longo’s and Federated Coop. ”
An evolution in Veggie Options
KFC has been offering various Vegetarian options, including a Sandwich, since 2009. The introduction of Lightlife Plant-based Chicken is the next step in the evolution of the company’s response to its commitment to serve a wider fan base.
KFC fans looking to try the new plant-based options are invited to visit KFC at 6055 Creditview Road in Mississauga, Ontario, between the hours of 10:30am to 11:00pm, or while supplies last. Be ready to offer your opinions of the new menu items. Your evaluations will determine whether the new Plant-based Chicken products will be rolled out across the chain next year, as is, with changes, or not at all…
Note: A&W has also announced it will be adding plant-based Chicken products to its menu in 2020.
~ Maggie J.