No sooner had the new upside-down US Food Pyramid débuted than US HHS Secretary JFK Jr. ‘announced’ The War on Protein is over. But the War on Skimmed and 2% Milk has just begun! It seems the US always has to be fighting some kind of war…
RFK Jr.’s photoshop team added a glass of milk and a mustache to the
official portrait of Trump from the Smithsonian Institution…
The War on Protein, allegedly started by previous administrations which had recommended limiting the nutrient in your daily diet, is over. The War on Added Sugar has just begun. And the War on Whole Milk is about to begin…
That was the message yesterday from US Health and Human Services Secretary Robert F Kennedy Jr. as he made his first follow-up policy announcement after the unveiling of the new US Dietary Guidelines for Americans.
Whole Milk is pictured prominently at the top of the inverted Food Pyramid, almost in the middle of a sort of visual continuum, segueing from red meat on the extreme left to fresh produce on the right.
He’s bringing back the old ‘Got Milk?’ dairy promotion. Or at least the key visual component of it. If the former campaign is any indication, the war to reinstate Whole Milk as the US standard will be plastered with photos of celebrities and other high-profile Americans wearing milk mustaches.
Whoopi Goldberg (see photo, left) headlined the 1999 chapter of ‘Got Milk?’
But to kick off the new campaign, RFK Jr.’s people have released a photo of a stern, no-nonsense President Trump with a milk moustache.
Met with ridicule
The ‘X’ (formerly Twitter) community reacted to the Trump photo with ridicule tinged by a definite tang of snarkiness…
“Did whole milk go somewhere to necessitate it being back?” one person wondered.
“Whole milk never left if you are a person insusceptible to diet fads and simply consume what you happen to enjoy,” another remarked dryly.
There were some who focused on the mustache rather than the milk…
“Trump would have so much more aura with a mustache…” one style-oriented commenter observed.
Then there was one commenter who over-drew the pencil-thin milk ‘stache with a black Hitler version: “Noticed you made a small mistake with the moustache. No big deal. I fixed it for you.”
My take
I don’t know what bothers me more about this approach to promoting milk… That they appropriated a brilliant market campaign from the 1980s and 90s implying that it’s their own idea? Or that they made a fool of their president by painting a mustache on him…
~ Maggie J.