Cheerios Cereal has been around since 1941 and has changed little since its inception. It’s still marketed as a healthy (now ‘Heart Healthy’) whole-grain Breakfast cereal with a host of essential nutrients and a flavour that ‘kids from 8 to 80’ love. This month, the familiar O’s are changing to little hearts…
Look for the specially-labelled boxes to find out how to enter the contest…
“With over 2.4 million Canadians living with heart disease, we hope to spark conversations on the importance of heart health in an approachable and fun way, while reminding people that Cheerios can support your heart-healthy lifestyle,” said Fawad Farrukh, Director of Marketing for Cereal at General Mills Canada. “Made with whole-grain oats, Cheerios is a simple & delicious food that can be a part of a heart-healthy diet.”
February is Heart Health Month in Canada.
Look for the specially-labelled boxes…
The lead flavours in the promotion – Honey Nut, Multi Grain, original Yellow-Box, Cinnamon, Chocolate and Blueberry (342 g – 460g) – getting in the swing with a new contest. Details will be available in specially-marked boxes.
To help fuel a heart-healthy lifestyle, Cheerios will give customers the chance to enter to win 1 of 5,000 Fitbit Inspire 2TM fitness watches. According to the official news release: The T2M is billed as an easy- to-use, stylish fitness tracker that helps you build healthy habits with motivating features, like Active Zone Minutes, advanced sleep tools and 24/7 heart rate tracking. Plus, winners can enjoy a one-year trial subscription to Fitbit Premium(TM), a paid app that uses your Fitbit data to deliver advanced insights. It can also suggest personalized, actionable guidance, step-by-step programs, at-home workouts, exclusive challenges and more (a (C)$129.95 retail value). Entrants who do not win an Inspire 2 can apply for a free 90-day trial subscription to Fitbit Premium.
The fun part
Changing the Os to little ‘Happy Hearts’ is not entirely homage to Valentine’s Day, though that’s definitely part of it. They may be the perfect Valentine’s Day Breakfast first course!
And definitely healthy…
Like a few other, select, legendary Cereals – including but not limited to Wheaties, Shreddies, Puffed Rice and Puffed Wheat, and Muffets – Cheerios boasts an impressive Nutrition Info chart. I’m linking an impressive, lengthy article from healthline.com explaining in detail both the dietary pluses and minuses of Cheerios. Read the post, muse upon the third-party, objective ‘facts’, and decide for yourself…
~ Maggie J.