Kids Watch TV - © 2016 UConn Rudd Center

Junk Food Marketing Part IX: What Are Kids Being Fed?

By Julia Olech-Marathefits

Junk food marketers only want to promote their products and not cause long-term health issues. But their strategies, especially in the digital realm, significantly influence children’s dietary choices and health. It’s clearly time to stand up and say, “STOP!”

Junk Food Surge - © via You Tube

Moving Forward with Junk Food Marketing

From TV ads to social media campaigns, the persuasive power of junk food marketing is formidable, often overshadowing efforts to promote healthy eating in every country.

The struggle against childhood obesity is not just a local or national issue – it’s a global concern that requires a collective, international approach. Countries around the world, including the US, the UK, and EU member states, are grappling with this problem in different ways. From France’s EPODE to the UK’s proposed advertising bans, there are efforts to mitigate the impact of junk food marketing.

However, the effectiveness of these measures varies, and there’s still much work to be done.

What we can – and must – do

To truly tackle this issue, we need a coordinated international response. It could include stricter regulations on junk food advertising, especially in digital spaces frequented by children, and global standards for marketing practices. It’s also vital to enhance public awareness and education about the effects of junk food marketing. By working together, governments, health organizations, edu-cators, and parents can create a healthier future for our children.

This marks the conclusion of our in-depth study on Junk Food Marketing to kids…

***

***

Have you enjoyed this new series on Junk Food Advertising targeted to kids? It’s a first here on the Fab Food Blog. Let us know what you think. If our faithful readers approve, we’ll bring you more such in-depth reports in the future! ~ Maggie J.

***

This is Part IX, and the final instalment of a new series – a first for the Fab Food Blog – produced by The Digital Dinner Table, which is solely responsible for all content and opinions expressed.

For information, contact:

Michael Cooper
Digital Literacy & Youth Health Advocate