…But when I do, It’s usually because something interesting is happening that might impact my next Margarita. Today, I’m marking the passing of the torch from the original ‘World’s Most Interesting Man’ to a successor, and the segue by the original guy from Beer to the hard stuff…
Jonathan Goldsmith: Still interesting, now selling Astral Vodka…
Who hasn’t heard of ‘The World’s Most Interesting Man’? He was the guy who flogged Dos Equis Beer for the past ten years. Celebrities asked for HIS autograph. Now, there’s a new WMIM, and Dos Equis will press on with the replacement actor. How successful that will be remains uncertain. For millions of ‘fans’, the actor IS the person, you know? Like the Trivago Guy. Or Flo, the insurance girl.
Anyway, The original WMIM, actor Jonathan Goldsmith, is still selling booze, but he’s graduated to the hard stuff. He’s now the face of Astral Tequila and the Astral marketing people are having some fun with his former identity. In the first of his new Astral ads, he looks into the camera the way he always has and says: “I told you I don’t always drink beer…”
It’s a tightrope walk, though. Heineken, the owner of the Dos Equis brand still owns the official WMIM copyright. So, while Goldsmith can ‘reference’ his former identity obliquely, he can’t be seen to play off of it directly. We’ll see how that plays out for Astral. And I’ll be wondering if Astral and Heineken are conniving to get us watching commercials for both products as avidly as we did for Dos Equis, alone, before…
~ Maggie J.