It’s not that we’re ‘plugging’ junk food. We just feel that, if you’re going to eat Fast Food, you should know what’s going on with it. In more and more cases lately, we’ve been remarking on the relative healthiness of the featured menu items…
I guess I should be surprised someone hasn’t said something about it before now! What’s a ‘healthy eating’ blog like Maggie J’s doing, featuring a Fast Food rundown every weekend?
If you can’t beat ’em…
… You can at least keep tabs on ’em. That’s the fundamental principle behind our Fast Food Week feature, appearing every Saturday in this space. But it’s not the only reason.
Equitable coverage
First and foremost, we feel it’s important to serve all readers with news they want about what they eat. And, given that more than 75 percent of the food on North American supermarket shelves is now in the processed or ultra-processed category, we believe it’s incumbent upon the FFB to keep readers informed.
In the spirit of good journalism, we also feel it’s only fair that the ‘good’ and the ‘bad’ receive comparable coverage. “But only on Saturday?” I hear you ask. “And only point-form blurbs?”
Don’t overlook the weekday coverage we give Fast Food products and industry news. The ‘junk’ does sometimes make the headlines – when it merits it. And we cover Fast Food-related stories from the nutrition and research spheres as a regular commitment.
A growing emphasis
In fact, with the evolving Fast Food market, and the emerging focus on ‘healthier’ recipes and form-ulations, we feel it’s more important than ever to spotlight what’s new in the Fast Food sector.
My take
There’s one more vector on which Fast Food coverage makes sense. That’s the Recreational & Enter-tainment front. All tofu and no burgers makes Jacks and Jills dull boys and girls…
And in that spirit, we like to offer news – especially new-products reports and product discontinua-tions. And faithful readers will already know the Fast Food Week mentions we make of the worst health and nutrition offenders often include Calorie and salt-fat-sugar exposées.
Weekends are for letting your hair down and having fun. And we have no problem if that includes a Fast Food indulgence or two. (See photo, above, left…)
~ Maggie J.