Last month, Walmart, Amazon and Target all said they would be launching new ‘Value’-oriented product lines to help consumers combat high food prices. Walmart has already disclosed a new ‘Value’ strategy. Now, Amazon is making its Value line reveal…
The online retailing giant has rolled out a new line of ‘Saver’ products which will remindm any Can-adian shopper of Loblaw’s No Name brand. Except the Amazon items all share bright red labels, instead of caution-sign yellow.
Under $5
Amazon is starting with a roster of just 100 popular products, but has promised to add more as the project phases in.
Most of those are priced at $5 or less, and Prime members can get another 10 percent off that. The new Prime discount program also includes:
- Up to 50 Percent off a weekly rotation of eight to 15 grocery items, including fresh produce, pro-teins and pantry staples.
- 25 percent off over 1,200 rotating Prime-exclusive grocery and household items.
- 10 percent off all Amazon private brands, including Aplenty, Amazon Fresh, Amazon Kitchen, 365 Whole Foods Market, Happy Belly and Amazon Saver.
‘Intuitive’ online store front
The grocery discounter says it has also ‘simplified’ its shopping interface allowing the budget-conscious to find low-priced products easier.
‘Intuitive shopping zones’ categorize products by themes such as exclusive Prime deals and seasonal favorites.
Prime Members and customers using EBT can now sign up for a monthly grocery subscription that allegedly offers ‘flexibility and lower upfront cost’, or can subscribe to the annual plan, a yearly subscription that offers additional savings.
My take
The Value War that has recently broken out among supermarket chains has spawned a new sub-market: The War of the Discounters, who all seem determined to carve out the biggest share of their particular niche.
It’s marginally good news for shoppers. And we hope the hostilities continue – ideally settling into a Cold War of sorts.
But it’s important to note than even these Discount chain moves don’t really deliver the across the board cuts consumer action groups are calling for…
~ Maggie J.