Bryan Johnson - © 2024 - Bryan Johnson

Sunday Musings: Anti-Aging Plan Too Good To Be True?

The inventor calls it Project Blueprint. And he’s claiming a lot of near-miraculous results. It’s supposed to be the next best thing to the legendary Fountain of Youth. Well, nobody’s ever found the fountain of youth. And I’m skeptical of the plan…

Project Blueprint - © 2024 - Bryan Johnson

Tech zillionaire and biohacker Bryan Johnson (see photo, top of page), the brain behind Braintree, has unveiled a ‘revolutionary’ new health and wellness plan. It’s common knowledge in Silicon Valley that he’s obsessed with anti-aging. Since selling his tech companies for a reported $800 million, he’s been working on a regime designed to add decades to his – and your – life.

What it is

Project Blueprint has been developed over the past two years by Johnson, at (he says) a cost of more than 2 million dollars. He reports astounding results (per the big, blue image above). It’s a diet-and-exercise-based program designed to potentially extend not only your life, but your healthy life, by decades. I’d like to tell you more, but, since he’s selling his secret to near-immortality, he isn’t publishing any useful details.

What it claims

Let’s examine some of the claims Johnson makes for his Project:

  • Slowed pace of aging by equivalent of 31 years
  • Free Testosterone Index biological age reduced by 2o years
  • 12 year age reversal in 500 days

Once again, I can’t help but quote my dear, departed, poster-boy-for-common-sense birth Dad: “If something seems too good to be true, it probably is.”

Clear commercial intentions

One look at his Blueprint website tells you what Johnson is really up to. He’s created a whole shopping cart of Blueprint-branded supplements and foods. Try not to spit out your coffee in a major convulsion when you read this rundown:

  • Nutty Pudding mix: $136
  • Cocoa Powder: $54
  • Super Veggie Mix: $109
  • Blueberry Nut Mix: $50
  • Essential (supplements) Capsules: $79

… And there are several more-specific supplements. Add them all up, and your first order will cost just over $550. Not mention whether any taxes that might apply. Nothing about shipping costs, either.

All that is on top of the $333 monthly ‘membership’ you have to take out, just to get into the game.

Not for everyone

The Blueprint program is clearly not for everyone. It’s for those who have the wherewithal to lay out tens of thousands of dollars a year on the bet that the program will work for them. It may be supremely ironic that Blueprint Project may reap its rewards from the monied upper classes who can afford it.

People ask me, “Do you want to live to be 100?” I tell them, “I couldn’t afford it.”

My take

First, I think he’d be giving away his secrets, and pricing his foods and supplements much lower, if he was worried at all about how history will view him. He could create a legacy for himself as a Great Benefactor of Society. And perhaps the Ultimate Philanthropist. But that, apparently, doesn’t interest him.

My question to you

Do you believe Johnson’s claims?

Do you think Blueprint may be a scam?

Would you risk your financial security to try to extend your life?

Muse on that…

~ Maggie J.