Did you buy a Mexico Chiapas Coffee at Starbucks on National Coffee Day? If you did, take a moment to feel good about yourself. No, really. It’s Okay! You helped a Coffee farmer in Central America fight back against the biggest threat to his livelihood that he’s ever faced…
For every cup of Mexico Chiapas Coffee sold on September 29, Starbucks donated a new, baby Coffee Tree to a farmer in Central America whose plantation has been hit by Coffee Rust, a cantankerous fungus that is spreading northward ever year. Starbucks is spearheading a charitable push to help Coffee farmers across the region replace old, fungus-fouled plants with new, rust resistant ones.
The Coffee Day promo is actually part of a larger, ongoing initiative to help Coffee farmers.
“In just one year, the company has donated enough funds to plant 18 million rust-resistant coffee trees, 10 million of which have already been distributed this past Summer to farmers in need,” Starbucks said in a statement.
Before you get all misty-eyed and start calling Starbucks a philanthropist, remember that the ravaging of older Coffee trees across Central America by Rust fungus is helping them, too. Starbucks gets a lot of Coffee from the region and would have to undertake a massive restocking and re-branding of its Coffees if that supply dried up. So, it’s more of a win-win thing. But that’s good! and is is heartening to see Starbucks is taking the situation in hand and assuming a leadership role.
~ Maggie J.