Mattel’s Barbie has been a household name for so long… Most folks who might care are too young to remember her début on the toy scene. And might not realize Barbie’s turning 65 this year! But Krispy Kreme is celebrating with a special collection…
Nobody was more surprised than I was to see how successful the big live-action Barbie movie broke on cinema screens last year. Not to mention the horde of tie-in products and promotions that preceded and followed the premiere….
Barbie still rocks the beach
Barbie is more like a legend than a simple brand – albeit, a huge brand. And she’s rocked the beach party stereotype for a bunch of generations, now. I hear that little girls of a certain age – and even some of us old girls – still covet the latest version of the skinny doll with the big eyes.
Barbie’s brand value had risen to (US)$720.8 million by this past April, according to new data from Brand Finance, the world’s leading brand valuation consultancy.
And at an age when many folks consider retirement, she shows no signs of ‘slowing down’.
So it’s fitting that America’s most legendary doughnut maker should laud her with a new commemorative collection.
Inspired by the times
The new KK Barbie 65th Anniversary Collection is billed as ‘Full of Flavor, Flair and Fashion‘ in the official news release:
“Barbie and Krispy Kreme are two brands that immediately spark joy and elicit sweet memories,” exhaults Mattel VP Global Licensing and Consumer Products Meredith Norrie. “As we continue to celebrate Barbie’s 65th anniversary this year, Krispy Kreme is the perfect partner to join us, inviting fans across generations to enjoy the perfect blend of flavor and style, with nods to Barbie sprinkled into every bite.”
Feast your eyes and sweet teeth on the:
- Barbie Pink,
- Barbie’s Dream Party,
- Barbie Berries ’n Kreme, and…
- Barbie Sweet 65th doughnuts.
But a dozen to get the limited-edition custom box…
But wait! There’s more…
Appear wearing pink at any participating KK location tomorrow (September 7) to qualify for your chance to win a randomly-awarded special Barbie package.
They’re giving away special edition fashionista Barbies. Two fans will also receive adult-sized Barbie denim jackets. Each doll with include an array of special Barbie accessories: include customized Krispy Kreme accessories including a Krispy Kreme paper hat, dozen box and doughnut.
My take
I won’t be first in line to claim a Barbie Sweet 65th door prize. But I think it’s a great idea. And it will appeal to ‘girls’ of all ages.
And, after so many brands ‘shot the bolt’ promoting the big Barbie movie, it’s nice to see such a venerable old institution as KK getting back into the act for her 65th.
After all, KK was ‘born’ in 1937 – She could be Barbie’s cool aunt!
~ Maggie J.