Well… Here we go with another of those ‘traditional’ year-end news rundowns and prediction run-ups. This time, it’s the annual prediction (pronouncement?) that the Food colour of the year for 2020-21 will be RED. Who says? GNT Group, one of Canada’s largest food colouring providers…
The Chili Sauce is Red and the Dog is Red. The Chili Dog is doubly
Red. That must be one reason it is, therefore, a doubly
passion-triggering and happy-making thing!
GNT, supplier of EXBERRY Coloring Foods, says Red’s time has come. The hue, GNT enthuses, has the power to release feelings of passion and desire:
“Associated with sporting dominance, red is a shade that signifies power and energy. It is globally recognized as the color of love, too, with the ability to fire up strong feelings of passion and desire.
GNT is also highlighting red’s ability to add a sense of excitement and exploration to food and drink, with its appeal among the Instagram generation providing another key reason for the shade’s growing popularity.”
No artificial ingredientss
Maartje Hendrickx, GNT’s Market Development Manager, says: “Red was the natural choice for our new Love Color with EXBERRY® campaign. It epitomizes human vitality, creating energy, passion and positive action, and brings real excitement to food and drink products. Red is well known for its ability to command instant attention and it’s a color you won’t be able to ignore in 2021.”
With consumers demanding clean and simple ingredients in their food and drink, GNT offers a range of red EXBERRY® Coloring Foods made from raw materials such as radish, carrot, sweet potato, hibiscus and berries including elderberry and chokeberry.
Let loose with loads of shades
Hendrckix explains that EXBERRY® products, are made from fruit, vegetables and edible plants using physical manufacturing processes and no chemical solvents. As such, they’re the perfect ‘clean food replacement’ for chemically-formulated Red dyes that dominate the food processing business these days. Specifically, they offer an exciting range of Reds that can free makers of ‘artificial ingredient-free foods’ from the current domination of Beet Juice and its limited choice of tints and shades.
Where will we see Red colours in the food sphere? GNT hopes, everywhere.
My take
We’ll see Red dominate the food sphere, at least for a few early months, with a giant like CNT pushing it. Maybe that’s a good thing, with the new year starting off under the burden of a Wave 2 or Wave 3 Coronavirus surge. We could use a surge in ‘human vitality, creative energy, passion and positive action’.
Almost everyone I talk to these days admits to being fed up with the prevailing atmosphere of isolation, loneliness and desperation that social distancing and living separately from everyone they love or cherish has engendered across the developed world. I think that’s why folks go bananas, run wild and break all the rules when officials give them even a small easement in the lock down rules. Given an inch, humans – especially under pressure – will take a mile.
But back to the ‘Red’ issue, specifically: Thdere’s a legend in the fashion industry that, when colour motion pictures first appeared in theatres, specifically those brilliant-hued early Technicolor’ ones, sales of Bright Red lipstick soared by as much as 1,500 percent depending on where you lived. Based on that reaction, I agree… We could use a dose of Red passion and optism now, more than ever!
~ Maggie J.