Performance-based contests have become commonplace in the food universe. Especially the Fast Food Sector. But they’ve mainly appealed to younger fans. Now, though, legendary Oscar Mayer is targeting Boomers with a nostalgia trip challenge…
I remember well, when I was a kid, the Golden Age of Advertising Jingles. Every brand – even some individual products – had it’s own ‘theme song’. And I remember many of them, even after many decades. Could you sing one of those oldies – to win free groceries?
A load of Bologna?
As a matter of fact… Yes. Specifically, Oscar is asking folks to submit Video recordings of themselves singing its classic, legacy Bologna Song. The contest was cooked up (pun intended) to celebrate 50th anniversary of the jingle.
The catchy tune, sung by an blissfully happy kid, was a follow-up to the brand’s universally memor-ized Wiener Song. But it had it’s own distinctive melody and rhyme scheme – which proved every bit as memorable as its predecessor’s.
Who could forget…
My bologna has a first name,
It’s O-S-C-A-R.
My bologna has a second name,
It’s M-A-Y-E-R.
Oh I love to eat it everyday,
And if you ask me why I’ll say,
Cause’ Oscar Mayer has a way,
with B-O-L-O-G-N-A!!!!
The catch…
OM says you don’t have to be pitch-perfect in your contest rendition. But you do have to sing it ‘correctly’. Whether that means you just have sing the words right, or get the cadence right, too. Or get the whole thing note-perfect (even if you sing in the key of ‘Oops!’), The official news release doesn’t specify. But I don’t feel the least bit guilty providing the official lyrics (above), since you could could look them up online just as easily as I did.
Speaking of which…
All the details are posted at Oscar’s dedicated Sing To Pay website. NO PURCHASE IS NECESSARY. And unlike so many online contests these days, you don’t have to be a member of any brand loyalty pro-gram. But you do have to be 18 or older, and a ‘legal resident’ of one of the 50 US states or DC. The Sweepstakes ends at 11:59 PM ET on 12/15/24.
The contest is a collaboration with online grocery store Instacart. Each ‘Prize’ is a fifty dollar ($50.00) Instacart eGift Card. Oscar Mayer and Instacart will be jointly awarding 1,000 gift cards.
My take
I feel, as this contest is geared to us older types – who may be more self-conscious about public performances – the Official Rules do specify: “[Y]our entries may be shared on social media and/or online […] in connection with, or to promote, the Sweepstakes.” Don’t say you weren’t warned!
~ Maggie J.