No, that’s not a misprint. I said Pumpkin Pie Spice Kraft Dinner. And I’m still trying to figure out whether that’s something to cry about, or something to shed tears of joy over. One assumes that someone in the Kraft/Heinz Test Kitchens actually tried it before sending it to manufacturing…
PSKD: Apparently, you’re supposed to sprinkle the contents of the Pumpkin Spice
Booster Pack over the top of the special KD. We’ll let you know – if we’re
lucky enough to receive one of the 1,000 limited edition PSKD kits…
I’ll warn you in advance that this ‘recommendation’ comes with a great big caveat and an all-upper-case NOVELTY ALERT!
Thought it was some kind of joke…
I thought, when I first read it on one of my food industry newswire feeds, that it was a joke, or a hoax. But, no: It’s another cunning food industry seasonal promotion designed to leverage the good-natured ribbing folks now give the annual Pumpkin Pie Spice celebrations mounted by most Fast Food and Snack purveyors.
What they’re doing
This very special Kraft Dinner includes the usual KD Cheese Powder, a Pumpkin Spice Boost Pack, a fork and a signature Coffee-style Cup with your name on it – misspelled, of course, just like at Starbuck’s!
The takeaway
“KD has always been known for its one-of-a-kind cheesy taste and after years of watching Canadians get excited for Pumpkin Spice season, we felt that it was time to combine the two iconic flavours and create Pumpkin Spice KD,” said Brian Neumann, Senior Brand Manager, Brand Building & Innovation, Kraft Heinz Canada. “Canadians have always made KD their own way and not many people would expect KD to be part of the PSL conversation, but that’s the whole point. Only 1000 will be made. So, move over lattes and muffins, PSKD is the must try new flavour this fall.”
So, I visited the sign-up page…
… And signed up. The online form didn’t reject my effort (like your body would reject a bad transplant organ) so I’m either one of the lucky first 1,000 Canadians to register, or I’m in a draw for one of the limited-edition PSKD kits.
The news release says further info will be coming in October, so I’ll let you know…
Meanwhile…
There are lots of great COVID-19 Lock Down recipes on the main KD Canada website and I’ll be sharing a few of those in the coming days and weeks. And there’s also a new Quarantine Essentials What’s Cooking – Kids’ Edition Book you can download for free, which I’ll be reviewing in this space soon.
My take
Like their eternal competitor, French’s, Kraft/Heinz Canada can always be counted on to provide some seasonal fun and funky food silliness!
~ Maggie J.