It’s inevitable, I guess, that while some folks go stir-crazy during the self-isolation of the COVID-19 lock down, others will go ding-dong, Bananas in a more… expressive manner. It appears the so-called creative types at French’s have gone full-on, Daffy Duck, Woo! Woo! this summer…
French’s has long taken an extremely light-hearted (bordering on bizarre) approach to promoting its brand image up against condiment-sector competitor Kraft Heinz. Last year, French’s created a special limited-edition Mustard Ice Cream. And just this past July 1 – Canada’s National Holiday – it commissioned a ‘special arrangement’ of Canada’s National Anthem featuring it’s Ketchup.
Now, French’s has collaborated with Craft Brewery in Colorado to can-up what’s probably the world’s first Mustard Beer.
What it is
“This is Mustard that’s meant to be sipped, not squeezed,” the website explains. “For National Mustard Day, we created he brightest brewski you’ll ever taste, perfect for summer barbecues. It’s a semi-tart tropical Wheat Beer, infused with citrus fruits designed to implement French’s Classic Yellow Mustard. The flavour includes hints of Key Lime, Lemon Tangerine and Passion Fruit to create a tart, refreshing match for the spice and zip of the Mustard. Grab a can and see for yourself. After all, it’s Mustard-o’clock somewhere.”
Okay. Any mustard in there? Yup! The site claims the brew kettle was also graced with a few bottles of Real French’s Mustard, “in a careful yet experimental brewing process.” Hmmm.
But I digress…
In the U.S., where laws allow, you can order French’s Mustard Beer online as of August 1. If you’re in the neighbourhood, you can visit Oscar Blues’ headquarters in Clorado, or satellite locations in North Carolina or Texas.
And check out the recommended recipes linked from the Oskar Blues Mustard Beer website. My favourite is the all-purpose savoury Bacon Honey Mustard Beer Bread at McCormick’s. It calls for Oskar Blues® Mama’s Little Yella Pils, but substitute French’s Mustard Beer (by Oskar Blues) for an even bigger Mustard experience.
So have some lock down cooking fun and celebrate Mustard Day at the same time. And get everyone in the family involved with by making, mixing and matching your fave Mustard-releated summer recipes!
~ Maggie J.